Behavioral discipline for food noise

You're not hungry.
You know that.
You do it anyway.

LastBite is the only app built around the 10-minute window between craving and regret. Most people never find it.

Why LastBite works
Spend
Annual impact
$2,340
Avg. reported late-night spend, LastBite users.
Average annual spend driven by food noise.
Peak
Craving window
10 min
How long most cravings take to peak and pass.
Plan
Simple pricing
$8 /mo
Full access, cancel anytime.
3x
Intention effect
3x
People who set a written intention are 3x more likely to hold a behavioral goal (APA, 2019).

Real nights

The honest moments
before the shift.

No curated success stories. Just the truth of what breaking a cycle looks like.

1:47 am
"I ate half a bag of chips standing in front of the open fridge at 1am. I wasn't hungry. I was just... there."
11:23 pm
"The timer made me feel stupid in the best way. Six minutes in and I didn't want it anymore."
12:54 am
"My boyfriend thought I downloaded another diet app. It's not that."

The method

Built for the way
cravings actually work.

No calorie counting. No journaling. Four precise tools targeting the moment the cycle starts.

01

Set your cutoff

Choose a kitchen-close time. That's your line. Everything after is the work.

02

One nightly check-in

A single tap confirms you held it. Your streak grows. The identity forms.

03

Use the craving timer

When the noise spikes, start the 10-minute timer. Most cravings don't survive it.

04

See exactly what you've reclaimed

After 7 nights, we show you the money. After 30, we show you who you've become.

The 10-minute window

Still there? That's the cycle talking - not you.

A craving isn't a command. It's a peak on a curve - it rises, then falls. The timer holds you in the window between impulse and action until the craving passes on its own.

7:23
Outlast the noise

Pricing

One plan.
Everything it takes.

Ozempic costs $1,000/month and requires a prescription. LastBite costs $8 and starts the moment you decide.

The behavioral version of Ozempic doesn't require a prescription, a doctor, or $1,000 a month. It requires 10 minutes and the decision to try.

We don't track calories. We don't tell you what to eat. We interrupt the mental cycle that drives eating when you're not actually hungry - for less than two coffees a month.

Get early access
Launch pricing
$8
Per month · cancel anytime
  • Nightly streak check-in
  • 10-minute craving timer
  • Panic button for hard moments
  • Milestone savings breakdown
  • Weekly pattern insights
  • Streak freeze credits
Join the waitlist

Launch pricing: $4.99 when we hit 1,000 subscribers.

Ready?

Tonight can be
day one.

Every night you don't is another night the cycle wins. One email. That's the commitment.

Joining 847 people already waiting

You're in. Tonight is day one.

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